2006年第一季度 WAP整體市場規模達16.69億

an'; mso-hansi-font-family: 'Times New Roman'">ang=EN-US> 

an'; mso-hansi-font-family: 'Times New Roman'">　ang=EN-US>an"> 2006an'; mso-hansi-font-family: 'Times New Roman'">年第一季度，ang=EN-US>an">WAPan'; mso-hansi-font-family: 'Times New Roman'">整體市場規模達到ang=EN-US>an">16.69an'; mso-hansi-font-family: 'Times New Roman'">億元。雖然ang=EN-US>an">WAPan'; mso-hansi-font-family: 'Times New Roman'">市場的進入的門檻不高，但官方的ang=EN-US>an">WAP Portalan'; mso-hansi-font-family: 'Times New Roman'">的資源有限，ang=EN-US>an">SPan'; mso-hansi-font-family: 'Times New Roman'">缺乏自主營銷手段，ang=EN-US>an">WAPan'; mso-hansi-font-family: 'Times New Roman'">市場的營銷仍然由運營商和主要的ang=EN-US>an">SPan'; mso-hansi-font-family: 'Times New Roman'">主導，壟斷性較強。排名靠前的ang=EN-US>an">SPan'; mso-hansi-font-family: 'Times New Roman'">占據了絕大部分的市場份額。ang=EN-US>an">

ang=EN-US>an" size=3> 

an'; mso-hansi-font-family: 'Times New Roman'">　　移動網絡目前仍處于信息孤島的狀態，無論是內容還是產品的豐富性均不能和互聯網相比?；ヂ摼W以其邊際成本低，傳播速度快的特點，成為傳統行業發展的加速器，移動網絡上的服務是否有一天也會成為傳統行業發展的加速器呢？ang=EN-US>an">

ang=EN-US>an" size=3> 

an'; mso-hansi-font-family: 'Times New Roman'">　　隨著用戶對于ang=EN-US>an">WAPan'; mso-hansi-font-family: 'Times New Roman'">服務認知度的不斷提升，移動運營商對于ang=EN-US>an">GPRSan'; mso-hansi-font-family: 'Times New Roman'">和ang=EN-US>an">CDMA1Xan'; mso-hansi-font-family: 'Times New Roman'">流量資費的調整，用戶對于免費獲取相關的服務的需求進一步刺激，非官方門戶得到了快速的發展。ang=EN-US>an">

ang=EN-US>an" size=3> 

an'; mso-hansi-font-family: 'Times New Roman'">　　從ang=EN-US>an">2003an'; mso-hansi-font-family: 'Times New Roman'">年的幾十家到如今的過千家，ang=EN-US>an">WAPan'; mso-hansi-font-family: 'Times New Roman'">非官方站點增長迅速，同時吸引了更多的進入者。截至目前，ang=EN-US>an">3Gan'; mso-hansi-font-family: 'Times New Roman'">泡泡、稀飯網等ang=EN-US>an">30an'; mso-hansi-font-family: 'Times New Roman'">多家獲得了總額ang=EN-US>an">2an'; mso-hansi-font-family: 'Times New Roman'">億美金左右的投資。但是ang=EN-US>an">99%an'; mso-hansi-font-family: 'Times New Roman'">的ang=EN-US>an">WAPan'; mso-hansi-font-family: 'Times New Roman'">非官方站點還無法實現盈利。因此非官方的ang=EN-US>an">WAPan'; mso-hansi-font-family: 'Times New Roman'">站點必須尋找新的贏利模式以及收費渠道。在構建品牌、服務差異化、內容合作、業務創新、渠道建設和包裝運營上提升競爭力。ang=EN-US>an">

an" size=3>ang=EN-US>                                                                                                                 來源:易觀網

ang=EN-US>an" size=3>